ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Asics is a Japanese athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano which translates as “a healthy mind in a healthy body”. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.
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