New Balance


New Balance is an American footwear company based in the Brighton neighborhood of Boston, Massachusetts, United States. The company was founded in 1906 by William J. Riley, British emigrant, founded the New Balance Arch Support Company. New Balance is one of the world’s many  major footwear manufacturers. New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters, and a greater selection of sizes, particularly for very narrow and very wide widths. It is believed that Riley came up with the name “New Balance” by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken’s three-clawed foot resulted in perfect balance.

Showing all 14 results

Powered by WordPress. Designed by WooThemes

Back to top